This article is about the follow up. Would you spend your whole advertising budget on one ad that will show on television one time?

I certainly believe the answer to that is no and I am sure that you would not do it either. Why? Because you know that someone seeing that add only once probably would not buy what you were selling.

It is estimated that a person needs to see your ad 3- 20 times to trust you and make contact. So then why do we spend our time and our dollars sending something out only one time?

Came up with these reasons:

  • People just do not know they need to do it.
  • People do not want to feel they are nagging someone they want to communicate with
  • People think it is boring to repeat something over and over
  • People think of all the junk they read and do not want people to feel that way

The following was written in 1885 by a London businessman “Thomas Smith”, when he wrote a guide called Successful Advertising in 1885.

The process a consumer goes through when encouraged to purchase from an ad.

1 – The first time a man looks at an advertisement, he does not see it.

2 – The second time, he does not notice it.

3 – The third time, he is conscious of its existence.

4 – The fourth time, he faintly remembers having seen it before.

5 – The fifth time, he reads it.

6 – The sixth time, he turns up his nose at it.

7 – The seventh time, he reads it through and says, “Oh brother!”

8 – The eighth time, he says, ”Here’s that confounded thing again!”

9 – The ninth time, he wonders if it amounts to anything.

10 -The tenth time, he asks his neighbor if he has tried it.

11 -The eleventh time, he wonders how the advertiser makes it pay.

12 -The twelfth time, he thinks it must be a good thing.

13 -The thirteenth time, he thinks perhaps it might be worth something.

14 The fourteenth time, he remembers wanting such a thing a long time.

15 The fifteenth time, he is tantalized because he cannot afford to buy it.

16 -The sixteenth time, he thinks he will buy it some day.

17 -The seventeenth time, he makes a memorandum to buy it.

18 -The eighteenth time, he swears at his poverty.

19 -The nineteenth time, he counts his money carefully.

20 -The twentieth time he sees the ad, he buys what it is offering.

The truth of this dilema is this – Make Your Money in the Follow Up!

So you may be asking why does repeating a message work? It is pretty simple when you look into the statistics of advertising.

“The average American is exposed to about 3000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them.”
Union of Concerned Scientists Website
http://www.ucsusa.org/publications/guide.ch1.html

You must in order to make a relationship and to get your message out there, become part of that statistic. You have to repeatedly put your message out for them to read or hear if you want them to respond.

Ways to Get Your Message Out There:

  • If you have a newsletter, make sure that you are sending it out weekly
  • Send many emails to promote a product or event
  • Do teleseminars
  • Do videos
  • Write Articles
  • Follow up on calls and mailings
  • Do not advertise huge ads spending most of your money
  • Advertise small ads more frequently

If you get nothing else from this article, the key point to rememeber is that many advertising and marketing experts who spend lots of time and money testing strategies say that repetition is the key.

Put aside your fears and think of it in a new light. Sending the same message over and over may not be the best way, but it is better than doing it once. Take action and you will see profit.

Filed under: Make money online

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